Say goodbye to features and benefits, and say hello to solutions and experiences. Old school selling: show a customer a product, tell them it does ABC, and ask them to buy it. New school marketing: interact with a customer, show … Read More
Say goodbye to features and benefits, and say hello to solutions and experiences. Old school selling: show a customer a product, tell them it does ABC, and ask them to buy it. New school marketing: interact with a customer, show … Read More